BARBIE
STREAM HOUSE

The Barbie Movie didn't just crush at the box office—it reignited a cultural phenomenon. By holiday 2024, pink was everywhere, toys were flying off shelves, and the brand was experiencing a full-blown revival. Verizon and Barbie wanted to come together and create something that brought Barbie's world to life with a little holiday magic.

So we created the Barbie StreamHouse: a one-of-a-kind immersive experience where fans could literally step into Barbie's world.

At Momentum Worldwide, I was part of the creative team that brought this to life from the ground up. We conceptualized the experience, designed every themed room, created the custom props, built the interactive digital games at each station, designed the registration flow, and even the merch. If you saw it, touched it, or played with it, we made it.