FOOT LOCKER HOLIDAY

In 2024 we launched Foot Locker’s new global brand platform ‘The Heart Of Sneakers’. In 2025, we took that title to heart and conceptualized, produced and launched a series of spots and OOH that plugged us into culture and helped build hype for the hottest drops in the sneaker game. Between working with up and coming hip hop artists, street style fashion influencers, and NBA stars, we’ve been busy helping Foot Locker step into its rightful place in culture as the heart of sneakers. 

To help drive consumers to stores this Holiday season we concepted, wrote, produced and launched two spots that feature some of the hottest sneakers of the season. We worked with rapper Coi Leray and a team of style influencers to make sure that our brand stays connected to culture we built hype for the holidays this year.