GEICO HOME COURT

Every great player has an origin story. For GEICO's NCAA Fan Fest activation, we found ours in a simple truth: before any basketball star ever hit a court, they hit their driveway. Home court isn't just a metaphor — it's where it all begins.

That insight was ours from the start. My team conceived the concept end-to-end and executed every detail in-house — from the strategic connection between GEICO's home and auto offerings and the game fans love, to custom logos, physical space design, registration flow, and prizes built specifically for the experience. Nothing was handed to us; we built it all.

The result was a full experiential footprint guests could actually play: GECKO (our spin on H-O-R-S-E), a 21 challenge across a wall of mini hoops, and a trick shot launched clean through the roof of a GEICO house. Kids and adults competed side by side, walked away with prizes, and left with the brand stuck in their heads the right way.