Lifestyle Photography

Lex worked with Anheuser-Busch InBev (ABI) to create bright, playful lifestyle imagery for Ritas, designed to bring the brand’s fun, summer-forward personality to life on digital and social platforms.

The shoot combined bold, saturated colors, quirky props, and poolside setups to highlight the product in a way that felt both refreshing and editorial. Lex’s approach delivered visuals that captured the carefree, vibrant vibe of Ritas—perfectly aligning with the brand’s identity and marketing goals