Product Launch & Lifestyle Photography

Lex collaborated with Anheuser-Busch InBev (ABI) to create launch and lifestyle photography for Neon Burst, a new line of sparkling hard beverages. As a brand-new product, the imagery needed to feel bold, vibrant, and built for social media and marketing campaigns.

Bringing a signature editorial edge, Lex went beyond standard product photography—creating images that feel dynamic, modern, and rooted in pop-culture energy. Working closely with the ABI creative team, Lex ensured that every shot aligned with the brand’s visual identity—capturing clean, high-impact studio product photography as well as vibrant lifestyle shots on location. These visuals helped define Neon Burst’s look and feel across its digital platforms during launch.