Geico MLB All-Star Week Activation

Lex was hired by Momentum Worldwide to capture their MLB All-Star Week activation for Geico, creating visuals that went beyond standard event photography. Shot in Lex’s signature editorial style, the images don’t just document the event—they convey its atmosphere, energy, and brand story. From Geico’s bold presence and immersive fan experiences to large-scale event builds and celebrity talent Nicky Cass and Ryan Dempster, the photography provided Momentum with a polished client-facing recap that built trust and showcased the success of the activation. The final deliverables included roughly 300 photos and videos, ensuring the entire experience was fully captured and ready for both internal and client-facing use.

Sizzle Video Production

To complement the stills, Lex recorded and edited a three-day sizzle video for Momentum Worldwide to present to Geico. The final cut combined original video footage, still photography, and broadcast clips into a dynamic, editorial highlight reel that captured not just what happened—but the vibe and impact of the event.