Dave Mizzoni Rebrand Shoot
New York City comedian Dave Mizzoni came to Lex for a full visual rebrand, looking for a series of images that would feel bold, stylish, and uniquely him. Wanting to highlight his Italian roots, Lex and Dave worked together to create an editorial “modern mafioso” vibe—complete with playful propping, bold styling, and cinematic lighting.
Lex collaborated closely with Dave on location, props, wardrobe, and styling, curating each look to reflect his personality and comedic edge while giving the images a polished, editorial feel. The result was a dynamic series of portraits that blur the line between fashion shoot and character study, offering Dave a fresh set of visuals to match his sharp, comedic persona.
For his social profiles, Dave wanted studio-background photos, but he and Lex wanted to avoid anything that felt flat or generic. Lex elevated the look by using bold color gradients, dynamic lighting, and creative angles to bring depth and energy to each shot. The final studio portraits feel vibrant and editorial, perfectly aligned with Dave’s larger-than-life personality while steering clear of the typical “blank backdrop” aesthetic.
